Revisit intentions: Novel social responsibility of mall for strengthening mall reputation and perceived trust during fear-arousal of Covid-19 pandemic in India

The study aims to access the philanthropic influence of malls in creating trust among shoppers revisit them during Covid-19 Unlock Period. Smart PLS-SEM was used evaluate responses 607 customers who voluntarily participated survey carried out Delhi – NCR, India. encompasses hypotheses that social responsibility mall generates reputation, which turn strengthen perceived trust, and ultimately intention. results established as a key factor building reputation fostering shoppers, ensuring their revisits. findings also supported shoppers’ intention under varying fear-arousal. moderating effect fear arousal on relationships intention, organized retail industry has been adjudged novelty present study. recommends its application framing strategies commitments by retailers malls, ameliorate fear-arousal such pandemics. proposes avenues for further research context responsibilities hospitality-related set-ups pandemic with varied variables.